New Google search engine boosts 'Blogging'

A new Google Inc. specialty search engine sifts through the Internet's millions of frequently updated personal journals, a long-anticipated development expected to help propel "blogging" into the cultural mainstream.

The new tool, unveiled at http://blogsearch.google.com, focuses exclusively on the material contained in the journals known as Web logs, or "blogs."

Mountain View-based Google, the Internet's general search engine leader, first set its sights on blogs with its 2003 acquisition of a small startup called Blogger that makes software to publish and manage the journals.

Since that deal, Google had been expected to build a blogging-focused search engine — a mission finally accomplished by a group of by developers in the company's New York office.